uConnect Personalization Technology:
Consumer Data
Consumer Data
Personalized marketing is more than just targeting. It's about connecting with consumers individually, one at a time. You have to:
- Create consumer profile information that taps into demographic, lifestyle, and behavioral data and insights
- Identify the most relevant offers in real-time, deliver them to the right channel at the right time based on consumer preferences, and analyze results
- Make it a routine, easy, and low-cost process to continuously enhance marketing performance
Address Each Consumer Individually
With uConnect's Consumer Data Management capability you can collect and manage complete consumer data details for personalized marketing—including consumer demographics, lifestyle, product, promotion, item, basket, store, and date, just to name some.
- Built specifically to manage behavioral data essential for personalized communications
- Captures data directly from leading POS systems including IBM, NCR, Retalix, and others
- Continuous trickle-feed process captures store transaction data
- Captures data from a variety of consumer touch points such as promotion websites
- Stores data in a secure, hosted CRM environment, eliminating the expense of software, hardware, and IT resources
- Manages consumer data on behavior, campaigns, store, and brand/products
- Manages consumer loyalty profile attributes, including points accrual, redemptions, discounts, and promotions
- Manages new account creation and card relationship management
- Builds consumer profiles over time to make better marketing, merchandising, and operational decisions
- Flows consumer data back to the reporting and analytics systems where YOU's advanced mining techniques can be used to derive insights
- Connects better with consumers while optimizing marketing spend
- Provides easy access to view and update consumer/shopper data securely over the web
