Finding Gold in the Circular File

YOU’s analysis of register rings helps retail market turn weekly circular into profit driver

This NY-based chain knew who its best customers were. But its POS system couldn’t deliver the data they needed to understand if advertised specials were building profits – or just giving away the store.

How YOU Made it Happen

• YOU Retail Services’ reporting system helped the chain categorize its shoppers into seven groups based on average weekly spend
• YOU delivered baseline data that helped retailer understand the purchase patterns and profitability of each group
• Register data filtering and analysis correlated consumer response to items featured in weekly circular, helped retailer see how their strategy could be improved
• Retailer implemented “Smart Price” program, ensured that the retailer's most loyal customers always get's the Retailer's best prices