Catering to Best Customers

YOU Technology helps leading regional grocer know exactly what makes their best customers tick.

Plenty of SKU data on hand, but how can it be turned into valuable CRM insights and usable intelligence to affect business results?

How YOU Made it Happen

• YOU retailer rewards program provides cash back based on purchases and promotions
• YOU reporting links buyer behavior to scan data, helping retailer recognize who its best customers are, and what they’re buying
• Reporting now identifies which SKUs the retailer’s best customers most favor – and those they can live without
• Attrition modeling provides insights to understand customer churn and keep top customers satisfied
• Insights are now used throughout the organization; department and category managers make merchandising decisions, and marketing develops special promotions targeting best customers