Electronic proof of purchase program amassed money for schools and eliminated manual processing
e-Labels for Education
Brought Campbell’s successful 40-year program
into the digital age
Innovative Internet program drove results and won PMA’s Gold Reggie Award
How YOU Made it Happen
- Web and electronic proof of purchase eased consumer participation and drove incremental reach
- Linked directly to shopper loyalty cards – no more clipping!
- Redeemed at register by UPC scan; no handling required
- Ease appealed to grandparent buying segment
- Special offers delivered by web banners to gain incremental support
- Bonus points awarded for purchases at major participating retailers delivered increased basket size