Rescue The Rainforest

Green program employed interactive “Cause Marketing” to reach younger consumers, drive purchase frequency

Program proved highly engaging to participants, drove sales lift, opt-in marketing, and saved over 100 million square feet of rainforest to date

How YOU Made it Happen

• Program implemented within 60 days
• Codes captured from over 1,000,000 consumers and over 40% opt-in rates, turned promotional partnership with CoolEarth into measurable increase in sales
• “Viral” program teaming feature allowed groups to pool points; activated 100’s of classrooms and organizations
• Google map tie-in allowed consumers to pick locations to save
• Additional sweepstakes and instant-win prizes allowed consumer to also win eco-friendly rewards
• YOU codes-on-pack innovation and efficiency saved Tropicana hundreds of thousands of dollars
• Enabled Tropicana to differentiate and compete beyond price