myStonyfield Rewards

World’s #1 organic yogurt company drives consumer loyalty by combining personalization, rewards, and cost-saving electronic proof of purchase

Stonyfield attracts consumers with great products, but cements their loyalty with its humanistic mission of “good people doing good things”

How YOU Made it Happen

• Additional online consumer actions included survey of 75,000+ consumers, referring a friend, and saving a recipe
• Over 1,000,000 codes captured across over 100,000 consumer accounts
• >80% opt-in rates (significantly higher than normal)
• Rewards ranged from merchandise to free food products from Stonyfield and partners
• YOU drove personalization of offers with program members to affect cross-promotion, sampling programs
• YOU Redemption Analysis kept program cost in line with company objectives and budget