Duracell/Wii sweeps

Sweepstakes Accelerates Sales, Captures Buyer Info & Behavior

In addition to promoting consumer stock-piling, Duracell owner P&G added thousands of consumers, their demographic data, and purchasing patterns into CRM.

How YOU Made it Happen

• Turnkey program creation & admin
• uPromote hosts Sweepstakes and instant win Program
• Intake survey to populate CRM
• uConnect provides analysis of unit volume by market segment, right down to individual consumer