NASCAR RacePoints™ Rewards

Loyalty Program Builds "Share of Wallet," CRM

NASCAR used this program to reach out to and build enduring relationships with its brand enthusiasts. Accumulated RacePoints™ are redeemed for NASCAR event tickets and branded merchandise.

How YOU Made it Happen

• Turnkey program creation & admin
• uPromote hosts Point Accumulation & Redemption
• Intake survey to populate CRM
• uConnect provides analysis of unit volume by market segment, right down to individual consumer