Welch's Getaway Sweeps

Code-on-Pack Sweepstakes Drives Volume Purchases

Welch's used this sweepstakes to drive purchase frequency on 64 oz bottles of its 100% purple grape juice. Delivered results against both brand users and switchers.

How YOU Made it Happen

• Turnkey program creation & admin
• uPromote platform hosts Sweepstakes, Instant Win program
• Survey used to populate CRM
• uConnect provides analysis of unit volume by market segment, right down to individual consumer