Dr Pepper Southwest Getaway

Collect/Get Promo Gives Brand Loyalists Incentive to Purchase

This program targeted brand-loyal consumers by placing sweepstakes codes on Dr Pepper 12-packs. CRM component captured information on buyer behaviors.

How YOU Made it Happen

• Turnkey program creation & admin
• uPromote platform hosts Sweepstakes, Instant Win program
• Survey used to populate CRM
• uConnect provides analysis of unit volume by market segment, right down to individual consumer