Dr Pepper Passport to Explore

Code-on-Pack Promo Drives Purchase Volume and Switching; Supports Retailer Overlays

This program drove large-scale, measurable unit volume, drawing both brand users and switchers to accelerate consumption. Ease of retailer overlays added to success.

How YOU Made it Happen

• Turnkey program creation & admin
• uPromote platform hosts Sweepstakes, instant Win
• Survey used to populate CRM
• uConnect provides analysis of unit volume by market segment, right down to individual consumer